At Jumo Health, I developed licensed educational materials under the company's own branding and voice, content designed to make complex medical information accessible to patients. This illustrated book was created to help people understand Acute Leukemia, and has since served as a reference piece for related client projects.
Role
Lead designer
Scope
Editorial design
Creative direction
Illustration
Jumo Health 2020
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The brief was to produce a Jumo Health licensed book that demonstrated the company's ability to deliver well-crafted health literacy content, combining their distinctive branding with clear, engaging visual storytelling.
Solution
Jumo Health's brand system included a rich, wide-ranging colour palette. The challenge was using it fully without letting the layouts feel cluttered or overwhelming, so I applied the colours with deliberate balance across both compositions and illustrations. I also brought together detailed medical diagrams and warm, approachable depictions of everyday people, creating a visual tone that feels both easy to read and professionally credible.
Outcome
The book became one of Jumo Health's go-to pieces when pitching to clients, representing the company's content and design identity. It was subsequently included and published within a Sanofi paediatric oncology study, retaining Jumo's branding throughout.
